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Seven Principles of Golf Improvement
$299.00
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Give the Golfer in
Your Life the
Perfect Gift
A Better Game!
The Seven Principles of Golf Improvement; anatomy of a scratch golfer instructional
videos series is a 6 Volume set encompassing all aspects of golf improvement, from
the ideal grip to managing your mind on the course.  Over 7 hours in length, the 7
Principles series leaves no stone unturned in the quest for golf improvement.

The series teaches the entire Seven Principles philosophy of the Graves Golf Academy:

•  Develop a Sound, Repeatable, Powerful Swing based on Moe Norman’s Golf Swing
•  Develop an efficient Short Game (50% up and down)
•  Become a good Putter (under 30 putts per round)
•   Buy or build Clubs that fit your game
•  Learn to Play on the Course using Developed Skills (Course management)
•  Learn How to Practice efficiently
•  Learn How to Think
6 DVD Series
Contained in the Seven Principles Series:
Principle 1 – Part 1
Develop a Sound, Repeatable, Powerful Swing of Ease (the teachings of a master)
Developing this principle is easy when you can model your swing after Moe Norman, the
legend known as the world’s greatest golf ball striker.

In this video, you will see Todd Graves, aka “Little Moe”, demonstrate the techniques and
feelings that Moe shared with him in their entrusted relationship.  Todd explains in detail:

•  The Rod and the Claw
•  The Unified Hands Theory
•  The Tilted Triangle
•  Leverage and Speed
•  Straight Line Motion
•  Stability and Hip Movement
•  How to Produce Clubhead Speed

Todd demonstrates movements and specific tests you can do to check fundamental
positions and motion.
$64.95
Volume 1 - 7 Principles
of Golf Improvement
Principle 1 – Part 2
Develop a Sound, Repeatable, Powerful Swing of Ease (the teachings of a master)
Developing this principle is easy when you can model your swing after Moe Norman, the
legend known as the world’s greatest golf ball striker.

See Todd Graves, aka “Little Moe”, demonstrate the techniques and feelings that Moe
shared with him in their entrusted relationship. Todd explains in detail such subjects as:

•  The Dynamic Motion of Moe Norman’s Swing
•  Shoulder Movement
•  Swing Plane & Swing Path
•  Club Impact Angle / Causes of Spin
•  Mechanics of the Driver
•  Distance from the Ball
•  Golf Swing Troubleshooting

Todd demonstrates movements and specific tests you can do to check fundamental
positions and motion.
Volume 2 - 7 Principles
of Golf Improvement
$64.95
Principle 2 : Develop an Efficient Short Game (50% up and down)
Up to 60% of your score consists of shots from within 100 yards of the green.  Improving your skills from this
distance (the short game) could be the most important part of lowering your scores.

PGA professional Tim Graves will show you how to master the techniques that are helping golfers of all levels lower
their scores.  In this video Tim teaches:

•  Fundamentals of the Chipping Address
•  Fundamentals of the Chipping Stroke
•  The Multiple Club Approach
•  Percentage of Ball flight vs. Ball roll
•  Common Faults with Chipping
•  Check Points for the Chipping Stroke
•  Sand / Bunker Play Techniques

Tim also shows you how to practice the short game. Learning how to practice correctly will help you develop proper
techniques to get the ball close to the hole and improve your Short Game.
Volume 3 - 7 Principles
of Golf Improvement
$64.95
Principle 2: Develop an Efficient Short Game (50% up and down)

Principle 3: Become a Good Putter (under 30 putts per round)
From 50 yards, a scratch player gets up and down (one pitch and one putt) close to 50% of the time while the
average 30 handicap player gets up and down 15% (or less).

Tim will show you how to dramatically lower your score by improving difficult pitch shots and putting with increased
confidence: He will explain and show you:

•  Specific Club Selection
•  Pitching Grip and Set-up Fundamentals
•  Club Acceleration and Creation of Spin
•  Ball Position and Distance Control
•  Stable Base and Swing Path
•  Flop Shots and Specialty Shots

Tim will show you specific tests you can use to check your putting fundamentals:

•  Ideal Putter Face Alignment
•  Eyes over Ball Position
•  Effective Stroke Mechanics
•  Reading and Understanding Greens

By developing the proper pitching and putting fundamentals, you can begin to lower your scores by getting up and
down more often and take another step on the “Path to a great golf game”.
Volume 4 - 7 Principles
of Golf Improvement
$64.95
Principle 4: Build or Buy Clubs that Fit your Game (Know Your Equipment)

Principle 5: Learn to Play on the Golf Course Using your Developed Skills (Course Management)
As you develop you skills, the equipment you choose becomes and important part of playing your best golf. You will
learn important facts about golf clubs that will help you determine what is best for your game:

•  Club Fitting
•  Dynamic vs. Static
•  Fitting Factors including:
•  Length, Lie Angle and Loft
•  Shaft Flex
•  Graphite vs. Steel
•  Swing Speed and Shaft Flex
•  Club Head Types
•  Cast vs. Forged
•  Cavity Back vs. Muscle Back

Once you select your equipment, knowing your equipment becomes and important step before you can develop
Principle 5 and learn how to manage the golf course using your equipment and skills.  Skills for managing the golf
course include understanding:

•  The Hole Backward Approach
•  Target Orientation
•  Understanding Hole Design
•  Hole Strategy
•  The Figure 8 Effect
Volume 5 - 7 Principles
of Golf Improvement
$64.95
Principle 6: Learn How to Practice Efficiently (goal setting and time management)

Principle 7: Learn How to Think (mental game)

On your path to a great golf game, knowing how to strengthen your weaknesses and learning how to practice all of
the Seven Principles of Golf Improvement is a critical part of building a great golf game. In this video you will learn:

•  Practice A vs. Practice B
•  Swing Mechanics Practice vs. Target Practice
•  How to Build a Practice Station
•  How to Practice Before a Round
•  How to Use Video and Practice Aids

In addition to learning how to practice, you will also learn how to think like Moe Norman, one of the greatest thinkers
on and off the golf course. In doing so, you will master how to take your game from the practice tee to the golf course;
what Moe called the “longest walk in golf”.  In this section you will learn:

•  Moe Norman’s thoughts on:
•  Playing Target Golf
•  Being in Charge of your Thinking
•  An Alert Attitude of Indifference
•  How to Handle Troubles Shots
•  Long Bunker Shots
•  Side Hill Lies
•. . .and much more
Volume 6 - 7 Principles
of Golf Improvement
$64.95